Highlights
Just launched, Greg Stuart's blog @
ManSavesDog.wordpress.com
A compilation of public
articles and points of view on advertising and the industry
Most recent month's column in Adweek
on the disastrous
Ad Avoidance issue. Full survey
here [pdf]
A blogger responds:
Scatterbox by Steven Silvers
Recent
Editorial in Adweek.com regarding the future of
Mobile Advertising Market
Greg
Stuart is former CEO
of the
IAB
- Interactive Advertising Bureau
Worldwide Trade Association for Online Media & Advertising industry serving AOL, Google, MSN, NYTimes.com, Yahoo! &
others.
Announced 8/15/06 to
step down
January '07 to return to private sector.
Also, co-author of What Sticks:
Why Most Advertising Fails and How to Guarantee Yours Succeeds
AdAge said it was the number one book to
have read in 2006
Also, What Sticks is available in
Japanese See cover to right
Recently completed
Wharton's
Advanced Management Program earlier this year
Past Recognition
Ad Age names Greg Stuart
"One of Ten who Made Their
Mark in 2006"
Ad Age names Greg
Stuart's What Sticks #1
"One of Ten Books You Should
have Read in 2006"
Board Activities:
Currently seeking a new Board of Director role
Current Board of Advisor roles [Venture Funder]:
Adify
- Tools for Brands to build Ad Networks [USVP, Time
Warner, GE] SOLD to COX
AdInfuse - Mobile Ad Serving technology and
Network [Softbank, ComVentures, Spark]
AdGent007 -
Solutions for
publishers to monetize their International Traffic [CM Capital-Australia]
Anchor
Intelligence - Pioneering solution for identifying click fraud [Ron Conway,
Baseline, Mike Maples, JK&B Cap]
Clickable -
Online solution that makes creating & managing online advertising simple & effective [Union, Peter Thiel. Jonathan Miller, Monster, Schoffstall]
MyYearbook -
Online community
for teens that
connects a network of trusted friends
[USVP, First Round, Conway]
Komli /
Pubmatic - India Ad Network
and PubMatic maximizes publisher revenue while reducing
complexity. [Draper Fisher Jurvetson, Helion, Nexus India]
Modiv - Orchestrates relevant retail
messages within the grocery shopping experiences. [Oak, Ignition, Sea Point]
Predictify - Prediction
platform by ex-Googler where users predict the future [Sierra Ventures, Sherpalo Ventures].
Total Beauty
- Unbiased and comprehensive beauty expert available to 24/7 [USVP, Wallington]
She's Connected
- Networking tools and site for women [Self Funded]
Tremor Media - Full service solution providing tools for advertisers & publishers to
conduct video advertising [Canaan, Masthead]
Veoh
- Unique system for distributing television and video content [TimeWarner,
Spark, Michael Eisner, Goldman Sachs, Intel, Tom Freston]
Vizu
- Allows businesses and individuals to create and distribute online polls
[DFJ, Greylock, WR Hambrecht, Conway, Esther Dyson, Mike
Maples]
Zumobi
(ZenZui) -
Revolutionary Mobile content and marketing company-more to come [OakVC,
Hunt]
Board of Director roles [Venture Firm]:
Rapt
Inc. - leading provider of pricing and profitability management
solutions [Accel, Levensohn]
Sold to
Microsoft [MSFT] for undisclosed amount 4/2008
Allyes
- Leading interactive marketing services provider in China -
Former Board Observer [OakVC IDG/Accel]
Focus Media
[FMCN]
acquired Allyes for $300M (3/1/07) -
BusinessWeek
Non Profit advisory roles:
Mobile
Marketing Association - MMA - Leading trade Association for
Mobile Marketing Industry.
IAB Mexico - Es el principal organismo representativo de la industria de la
publicidad online en Mexico.
SEMPO
- Professional association to increase awareness and value of Search
Engine Marketing.
Selected Suggested Reading:
Mobile
Advertising: Supercharge Your Brand in the Exploding
Wireless Market
Authored by Chetan Sharma
Foreword
[pdf] by Greg Stuart
Buy on
Amazon
Co-Author of
What Sticks
by Greg Stuart and Rex Briggs
Published by
Kaplan Publishing
Foreword by Steven
Levitt, Co-author of
Freakonomics
Early
Praise
for What Sticks.
Buy What Sticks at Amazon
Other Press on What Sticks:
Ad Age
names Greg Stuart PodCast
No. 1
program in 2006:
How 'Gut Instinct' Advertising
Decisions Hurt Marketers
Interview
by Tim McHale via The Madison Avenue Journal
Duct Tape
Marketing
podcast on What Sticks
iMedia Connection
review of What Sticks by
Dave Morgan of Tacoda
Radio interview on
Susan Bratton's
DishyMIx show
VideoBlog at Andy Plesser's
Beet.tv
Webcast on What Sticks by
CMP Media
Recent
Praise for What Sticks
Ad Age
cover story
Slate
Does
Advertising Work?
"Ingenious new book finally answers..."
The Economist
story that started the news on What Sticks
And news on What Sticks in
Sweden, just because it
is
there
A
keynote given in Sao Paulo, Brazil - as prepared by my friends at
veotag.com
