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Highlights 

Just launched, Greg Stuart's blog @ ManSavesDog.wordpress.com
    A compilation of public articles and points of view on advertising and the industry

Most recent month's column in Adweek on the disastrous Ad Avoidance issue. Full survey here [pdf]
    A blogger responds: 
Scatterbox by Steven Silvers

Recent Editorial in Adweek.com regarding the future of Mobile Advertising Market

Greg Stuart is former CEO of the IAB - Interactive Advertising Bureau 
     Worldwide Trade Association for Online Media & Advertising industry serving AOL, Google, MSN, NYTimes.com, Yahoo! & others. 
      Announced 8/15/06 to
step down January '07 to return to private sector.

Also, co-author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
  AdAge said it was the number one book to have read in 2006
  Also, What Sticks is available in Japanese See cover to right 

Recently completed Wharton's Advanced Management Program earlier this year

Past Recognition

  Ad Age names Greg Stuart  "One of Ten who Made Their Mark in 2006"

  Ad Age names Greg Stuart's What Sticks #1 "One of Ten Books You Should have Read in 2006"

Board Activities:
  Currently seeking a new Board of Director role

  Current Board of Advisor roles [Venture Funder]:
     
Adify - Tools for Brands to build Ad Networks [USVP, Time Warner, GE] SOLD to COX
     AdInfuse - Mobile Ad Serving technology and Network [Softbank, ComVentures, Spark]
     AdGent007 - Solutions for publishers to monetize their International Traffic [CM Capital-Australia]
     Anchor Intelligence - Pioneering solution for identifying click fraud [Ron Conway, Baseline, Mike Maples, JK&B Cap]
     Clickable - Online solution that makes creating & managing online advertising simple & effective [Union, Peter Thiel. Jonathan Miller, Monster, Schoffstall]
     MyYearbook - Online community for teens that connects a network of trusted friends [USVP, First Round, Conway]
     Komli / Pubmatic - India Ad Network and PubMatic maximizes publisher revenue while reducing complexity. [Draper Fisher Jurvetson, Helion, Nexus India]
     Modiv - Orchestrates relevant retail messages within the grocery shopping experiences. [Oak, Ignition, Sea Point]
     Predictify - Prediction platform by ex-Googler where users predict the future [Sierra Ventures, Sherpalo Ventures].
     Total Beauty - Unbiased and comprehensive beauty expert available to 24/7 [USVP, Wallington]
     She's Connected - Networking tools and site for women [Self Funded]
     Tremor Media - Full service solution providing tools for advertisers & publishers to conduct video advertising [Canaan, Masthead]
     
Veoh - Unique system for distributing television and video content [TimeWarner, Spark, Michael Eisner, Goldman Sachs,  Intel, Tom Freston]
     
Vizu - Allows businesses and individuals to create and distribute online polls [DFJ, Greylock, WR Hambrecht, Conway, Esther Dyson, Mike Maples]
     
Zumobi (ZenZui) -
Revolutionary Mobile content and marketing company-more to come [OakVC, Hunt]

  Board of Director roles [Venture Firm]:
     
Rapt Inc. - leading provider of pricing and profitability management solutions [Accel, Levensohn]
            Sold to Microsoft [MSFT] for undisclosed amount 4/2008
     Allyes - Leading interactive marketing services provider in China - Former Board Observer [OakVC IDG/Accel]
            Focus Media [FMCN] acquired Allyes for $300M (3/1/07) -
BusinessWeek

  Non Profit advisory roles:
     Mobile Marketing Association - MMA - Leading trade Association for Mobile Marketing Industry.
     
IAB Mexico - Es el principal organismo representativo de la industria de la publicidad online en Mexico.
     SEMPO - Professional association to increase awareness and value of Search Engine Marketing.

Selected Suggested Reading:

   Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
   Authored by Chetan Sharma 
Foreword [pdf] by Greg Stuart
                   Buy on Amazon


Co-Author
of
What Sticks by Greg Stuart and Rex Briggs
    Published by Kaplan Publishing

    Foreword by Steven Levitt, Co-author of Freakonomics
    Early Praise for What Sticks. 
 Buy What Sticks at Amazon

Other Press on What Sticks:

Ad Age names Greg Stuart PodCast No. 1 program in 2006:
        How 'Gut Instinct' Advertising Decisions Hurt Marketers

Interview by Tim McHale via The Madison Avenue Journal

Duct Tape Marketing podcast on What Sticks

iMedia Connection review of What Sticks by Dave Morgan of Tacoda

Radio interview on Susan Bratton's DishyMIx show

VideoBlog at Andy Plesser's Beet.tv

Webcast on What Sticks by CMP Media

Recent Praise for What Sticks
    Ad Age cover story
    Slate Does Advertising Work?  "Ingenious new book finally answers..."
    The Economist
story that started the news on What Sticks
    And news on What Sticks in Sweden
, just because it is there
A
keynote given in Sao Paulo, Brazil - as prepared by my friends at veotag.com

 

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Last modified: December 02, 2008