Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAs by as Much as 50% - PR Web
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Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart – Beet.TV - BeetTV
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How The MMA Became Known As The 'Marketers' Mobile Association' 12/10/2020 - MediaPost Communications
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The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T - PR Newswire
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MMA Global Welcomes Deborah Wahl, Global CMO of General Motors as Incoming Chair for MMA Global Board of Directors - PR Web
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Why Should Marketers Care About Mobile Marketing? - Forbes
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MMA Forms New Media & Data Board Comprised of Major Marketers who Run Media Investment Operations - PR Web
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How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19 - Forbes
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Why the first 30 frames are the most critical in a video campaign - AdAge.com
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The MMA Announces Expanded Award Categories for The Smarties™ - RealWire
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Marketing All Star: Lou Paskalis 01/16/2020 - MediaPost Communications
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Is 2014 Finally The Year Of Mobile? - Forbes
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MMA Appoints Six New Brand Leaders to Global Board of Directors - PR Web
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MMA Announces the Smarties™ Award Winners - PR Newswire
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MMA releases mobile marketing creative framework - CMO
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MMA Launches Mobile Study "MXS" - PR Newswire
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AI, Advertising & The Identity Era: IBM's Bachstein – Beet.TV - BeetTV
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Location based mobile marketing - Mobile Industry Review
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Apple's IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer's Quinn – Beet.TV - BeetTV
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Apple's IDFA Move Means Fragmentation: Kinesso's Johnson – Beet.TV - BeetTV
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'Bumpy Road Ahead' To Apple's IDFA Change: Forrester's Liu – Beet.TV - BeetTV
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After Identity, Context Can Power Ads: News Corp's Layser – Beet.TV - BeetTV
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New Survey Reveals Top Priority for Enterprise Mobile Apps Is to Improve Customer Experience, Create Long Term Customer Value and Loyalty - PR Newswire
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Apple's IDFA Change Will Hurt Consumers & Apps: IAB's Mitchell – Beet.TV - BeetTV
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How Apple Benefits From IDFA Change: Washington Post's Albergotti – Beet.TV - BeetTV
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Media industry ramps up lobbying in its fight to survive - Axios
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Down with viewability: MRC chief says it's time to move past 'marketplace fixation' - AdAge.com
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Mindshare Ends Year on Top Across All Major Awards - PR Newswire
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If KOLs Aren't Part Of Your Marketing Strategy, You Need To Read This - Forbes Now
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Apps Track Users—Once Every 3 Minutes - Wall Street Journal
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Food Trucks, Celebrities and a Madison Avenue Walk of Fame (Published 2011) - New York Times
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These Tech Skills Will Get You Hired in 2020 - ClearanceJobs
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Business briefcase published June 23, 2019 - Helena Independent Record
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British ad startup LoopMe raises $17m as investors pile into AI - The Telegraph
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Salesforce Buys Krux, the Data-Management Platform, for $700 Million - AdAge.com
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Green light for downtown Fort Lauderdale apartment tower with supermarket on ground floor - South Florida Sun Sentinel - Sun Sentinel
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thebahamasweekly.com - Scotiabank Sponsors BNT's Wine and Art Festival - thebahamasweekly.com
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'Fix it. Fund it. Make it Fair.' Transit Advocates Rally for Funding and Equity on Public Square - Cleveland Scene
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BNT Forges New Partnership with Commonwealth Brewery and makes Annual Wine & Art Festival a two-day Affair - thebahamasweekly.com
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Scotiabank unveils 2018 Calendar Winners - thebahamasweekly.com
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Director GMUNK Joins JOJX For Spots, Branded Content, Music Videos - SHOOT Online
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2016 Archive - @UofSC
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thebahamasweekly.com - Industrial zoning for BAIC Hatchet Bay properties - thebahamasweekly.com
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Blind cricket tourney - Stabroek News
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