For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics - PR Web
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MMA Global Is Prepping CMOs for the Future of Brand Safety - Adweek
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Marketers Uncertain About the Future While Planning for What's to Come - MarTech Series
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Can contextual provide a better solution than cookie-replacement options, asks the MMA - Digiday
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6 Ways Marketers Can Deliver More Value - Forbes
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Cookie death threatens multi-touch attribution, study finds - AdAge.com
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Trade Bodies Prep Ad Tech for a Tougher Regulatory Climate - Adweek
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Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year - Digiday
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Mobile Marketing Association Launches New Think Tank - Mobile Marketing Watch
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Is 2014 Finally The Year Of Mobile? - Forbes
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Is Outcome-Based Marketing the future of media planning? - AdAge.com
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