Question 1: How do you define ‘digital strategy’?
“The best digital strategists have two approaches. First, they identify which current business or marketing strategies could be approached more efficiently or effectively using digital. Then, they identify the unique things that can be done with digital that can’t be done otherwise, and this is where the real opportunity lies and where a brand can find real gold. Within the Mobile Marketing Association board discussions, we continually discuss mobile as a means of ‘business transformation.’”