MMA Aims to Give Brands Better Mobile Marketing Data - Adweek
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Monday, 16 July 2012 10:30

MMA Aims to Give Brands Better Mobile Marketing Data
Adweek
Speaking earlier today at an industry event in the Dominican Republic, Greg Stuart, MMA's CEO, revealed the consortium-based effort, which will name a lead research partner and several test brands sometime this quarter. Jack Haber, a global and digital ...

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