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  • 5 Questions With… Greg Stuart of the Mobile Marketing Association (MMA)

    chief_digital_officer_logo_header1Reprinted from Chief Digital Officer

    Question 1: How do you define ‘digital strategy’?

    “The best digital strategists have two approaches. First, they identify which current business or marketing strategies could be approached more efficiently or effectively using digital. Then, they identify the unique t

    ...
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Mobile Marketing...

Mobile Marketing Association Appoints Greg Stuart as Global President and CEOPR Newswire (press release)NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 5 /PRNewswire/ -- The MMA (Mobile Marketing...

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Mobile Marketing...

Mobile Marketing Association Appoints Greg Stuart as Global President and CEOPR Newswire (press release)NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 5 /PRNewswire/ -- The MMA (Mobile Marketing...

Read More



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Last modified on Wednesday, 12 April 2017 19:24

35 bus.

Launched/built

Flycast IPO’d ’99

$750,000,000

Sold to CMGI ’00

$2,300,000,000

3 bus. sold

$750,000,000 ’08-‘09

Rev growth as CEO

+500% 4 years

Feat

$2.4 million rev. 1st 7 mos.

Feat: Cars.com

#1 in 6 mos.

Book

234 pgs (27k copies sold)

85+ Speeches

40+ cities

Research

$1+ Billion Ad Spend