Book What Sticks

Praise for What Sticks

“The purpose of What Sticks is to help marketing and advertising professionals understand the scope of this marketing malaise—and then solve it with the use of new approaches, new thinking, some hard data and quite a few ideas based on what we’ve learned from our research with leading marketing departments in Fortune 200 companies.”

David Verklin, CEO, Carat Americas, chairman, Carat Asia Pacific

“I used the research and approach outlined in What Sticks in a brand I managed and drastically improved the impact of our advertising as a result. This is a great book and approach, and one that is completely new. In order to stay competitive, I expect every marketer will have to read this book.”

Tim Kopp, VP, worldwide interactive marketing, The Coca Cola Company


“We are currently in the midst of a revolution in the way that companies execute and evaluate advertising. What Sticks provides a foundation that every CEO and CFO will need to know. It will forever change the way they think about advertising.”

Shelby Bonnie, chairman and CEO, CNET Networks

Press for What Sticks:

Thought Gadgets calls What Sticks

Book Of The Decade

Ad Age names Greg Stuart’s podcast “How ‘Gut Instinct’ Advertising Decisions Hurt Marketers” the

Number 1 program in 2006.

Tim McHale’s

interview with Greg Stuart for The Madison Avenue Journal

Duct Tape Marketing podcast on What Sticks

iMedia Connection review of What Sticks by Dave Morgan, founder of Tacoda

Radio interview with Greg Stuart on Susan Bratton’s DishyMIx show

Andy Plesser interviews Greg Stuart on